NFT
Snoop Dogg and Web3 have gotten a well-recognized combo, akin to espresso and donuts.
The long-lasting West Coast rapper dropped a music video on Saturday for “Crip Ya Enthusiasm,” that includes a digital efficiency captured by Web3 startup Astro Venture. The corporate can be behind the digital atmosphere during which the video takes place.
The music video was animated in Unreal Engine and consists of quite a few references to the present “Curb Your Enthusiasm,” constructing on the TV present’s theme track that was remixed for the track. Snoop Dogg’s avatar seems like comic Larry David, from the way in which he’s dressed to his type of glasses and his unmistakable hairline.
David is not any stranger to Web3 both. He made an look in an FTX business that was broadcast to thousands and thousands of households through the Tremendous Bowl earlier this 12 months. Moreover, the theme track for his TV present was immortalized as a 1-of-1 NFT.
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The discharge of the music video coincided with 11,111 digital donuts put up for grabs by Astro Venture, which function digital keys that can be utilized to entry property from the video, like 3D fashions and character animations.
The corporate has additionally launched tutorials and guides that train donut house owners learn how to create their very own scenes and animations in Unreal Engine. Based on the corporate, it selected to make the entry key a picture of a donut as a result of it’s often one of many first issues a 3D artist learns to make.
The music video included movement seize from Snoop Dogg, recorded at Astro Venture’s “Portal” studio in Santa Monica, California.
Screengrab from a behind-the-scenes video posted to Instagram by Web3 animation studio Astro Venture.
For the reason that donuts began buying and selling on OpenSea on October thirteenth, the venture has seen a complete buying and selling quantity of 0.227 Ethereum or simply below $300, as of this writing. The donuts could be minted on Astro Venture’s web site for .06 Ethereum, or round $80, and simply over 250 had been minted as of Sunday afternoon.
Crip Ya Enthusiasm debuted in February on Snoop Dogg’s album “Bacc On Demise Row,” the primary document he launched after buying the rights to Demise Row Information, the label that helped him launch his profession.
For its launch, Snoop Dogg and Gala Music provided a separate line of NFTs, the place customers should purchase gadgets similar to particular person songs as digital collectables. An NFT for the track Crip Ya Enthusiasm at present has a value of 0.8 Ethereum or simply over $1,000 and the venture has seen 944 Ethereum or $1.2 million value of buying and selling quantity on OpenSea.
The collaboration represents a continuation of the rapper’s work with numerous Web3 tasks. Earlier this 12 months, Snoop Dogg and Eminem carried out on the MTV Video Music Awards as NFTs from the Bored Ape Yacht Membership assortment.
This previous summer time, he introduced plans to open a real-world BAYC-themed dessert store in Los Angeles.
Snoop Dogg additionally owns digital land in The Sandbox, a metaverse venture the place one particular person paid the equal of $450,000 to be his neighbor. A long-time NFT collector, he stays bullish regardless of the market downturn, saying the bear market “weeded out” unworthy folks and tasks.
The movie star has grown into such a well-recognized voice within the Web3 house that actor Anthony Hopkins as soon as requested him which NFT he ought to first purchase, and a client group singled him out for his outsize affect available on the market.