Kawaii — a Japanese phrase roughly translating to “cuteness” — has seeded the world with Japan’s viral-friendly aesthetic. And, at the very least within the U.S., it dates again to when Pokémon first aired on TV units worldwide, within the late 90s. Nevertheless, going even additional again to the Nineteen Seventies, we additionally noticed the start of probably the most enduring cultural exports — and kawaii icons — of the East Asian island nation: Whats up Kitty.
On August 25, Japanese legacy model Sanrio — finest identified for characters like Aggretsuko, and naturally, Whats up Kitty — are teaming up with RECUR to ship the cartoon cat on “a journey world wide” and into Web3, in line with a recent press release. Kicking off this digital world tour is the launch of the Hello Kitty and Friends NFT collection, that includes 10,000 PFP NFTs of Whats up Kitty and 5 of her mates.
Enhancing the Whats up Kitty fan expertise
RECUR is not any stranger to offering longtime followers of legacy franchises with NFT-driven experiences. In truth, the Whats up Kitty announcement comes simply days after the launch of RECUR’s partnered assortment with Nickelodeon. Whereas the Nickelodeon assortment banked on the collective nostalgia of the NFT neighborhood to great success, the Whats up Kitty and Mates assortment hopes to attraction to a unique, latent need amongst Whats up Kitty’s followers worldwide: journey.
That’s the entire thought behind this jet-setting mission. Functionally, Whats up Kitty and her mates will probably be digital tour guides within the forthcoming assortment, because it’s set to function locales from eight totally different cities worldwide. Two of these cities will probably be unique to RECUR cross holders. In fact, holders of NFTs from this assortment are invited to hitch and doubtlessly gather much more distinctive digital collectibles by finishing varied challenges TBA as Whats up Kitty and her mates make their manner by means of all the Whats up Kitty World.
customers can monitor the cities featured on this globetrotting assortment through RECUR’s official Twitter account, which is able to share extra info on the mission as we strategy the launch date.