Boba Guys, famend for his or her bubble tea, joins forces with Dangle to introduce a groundbreaking loyalty program, Boba Guys Passport. This progressive program gives prospects an attractive and gamified expertise, the place factors earned with every buy unlock Thriller Bins crammed with thrilling rewards, unique quests, standing tiers, and rather more.
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The Boba Guys Passport program challenges the traditional loyalty scheme by presenting a dynamic and interactive method. As an alternative of the standard “purchase 9, get one free” mannequin, prospects accumulate factors with every transaction, which can be utilized to unlock and improve Thriller Bins.
These Thriller Bins, akin to gaming loot bins, comprise an array of engaging rewards, together with reductions, free drinks, present playing cards, and even the prospect to win a trip. For each greenback spent at Boba Guys, prospects earn 5 factors towards their Thriller Field journey. Members can choose to open their bins instantly or save factors to stage up their bins for higher rewards.
Embark on Quests and Elevate Your Standing
Boba Guys Passport additionally incorporates unique Quests inside its portal, granting members further bonus factors. These Quests span numerous actions, from sampling your entire seasonal menu to referring associates to this system or showcasing Boba Guys drinks on social media. With these Quests, prospects can maintain the expertise recent and stuffed with surprises.
Along with the Thriller Bins, factors assist prospects ascend by way of Passport’s standing tiers. Every of the 5 tiers unlocks distinctive perks, reminiscent of secret menu entry, specialty merchandise, and, on the pinnacle tier, a chance to attach with the Boba Guys’ founding group.
Pilot Success and Upcoming Launch
The pilot program, which launched at Boba Guys’ NOPA location, has skilled outstanding success since its debut on September 20, 2023. Key statistics from the pilot interval embody a 29% enrollment charge, with Passport program orders constituting 31% of whole retailer orders inside the first month.
Notably, loyalty program members are visiting extra incessantly and spending considerably greater than non-members, with Passport members visiting 1,400% extra usually and spending 1,023% extra every month.
The Passport program has additionally exhibited spectacular buyer retention charges, with over 60% of customers revisiting the Passport portal after including the progressive net app (PWA) to their residence display screen. Suggestions from prospects has been overwhelmingly optimistic, with many expressing that this system gives a novel and pleasant expertise.
The Boba Guys Passport program is slated to formally launch throughout all 26 Boba Guys places on November 24, 2023, remodeling Black Friday into Boba Friday. This progressive loyalty initiative harnesses the facility of blockchain expertise, showcasing the potential of collaboration between Boba Guys, Dangle, and Solana in redefining buyer experiences and loyalty within the retail panorama.