Lyrical Lemonade’s rise over the previous decade has been nothing wanting meteoric, even enjoying a pivotal position within the widespread emergence of the era-defining hip-hop microgenre referred to as Soundcloud rap.
What began as a humble weblog based by then-high college scholar Cole Bennett in 2013 advanced right into a full-on multimedia firm and a juggernaut within the hip-hop world. Past manufacturing credit for a few of the final decade’s greatest hits like Lucid Dreams and Catch Me Outside, Bennett has just lately expanded the scope of Lyrical Lemonade’s operations into collaborations with legacy apparel brands, in addition to an annual music festival.
Now, Bennett has his sights set on a brand new avenue of exploration for Lyrical Lemonade: Web3. On this episode of Behind The Drop, we sat down with Bennett and different members of the Lyrical Lemonade crew on its new Web3 initiative, L3MON. By means of possession of its debut NFT collection, the Lyrical Lemonade crew hopes to ask its most ardent supporters on its journey into new digital horizons.