The hashish business has lengthy been fragmented, each geographically and politically. Recognizing this, Mark Bonner, CEO of Cannaverse Applied sciences and creator of Cannaland, determined to take issues into his personal palms.
With a background in renewable power, Mark Bonner brings a singular perspective to the hashish business. He noticed the potential for a extra streamlined, environment friendly and safe method and got down to create it — a metaverse referred to as Cannaland. It’s the world’s first hashish platform powered by blockchain know-how, and Mark Bonner is on the forefront of the business, main the cost for a extra unified, sustainable future.
Given his intensive expertise, our crew at Cointelegraph felt it was solely becoming to sit down down with Mark Bonner to debate his imaginative and prescient for the business and the way the metaverse performs a task in it.
Cointelegraph: With all of the discuss of the metaverse and what it could actually do, many critics suppose that the digital realm is just for fans. Would you agree they’re the primary goal market, or who would you recommend can profit from the metaverse?
Mark Bonner: The metaverse is offering the platform that can enable pioneers, thought leaders and decision-makers the chance to innovate and experiment as digital and just about enhanced worlds evolve.
In Cannaverse Applied sciences’ Cannaland, whether or not you’re a model proprietor, a business-to-business (B2B) firm concerned in a specialised half or all elements of the hashish business, or a canna-curious client who desires to study extra however finds navigating the dispensary atmosphere a bit nerve-wracking, a metaverse panorama could be designed to supply an immersive expertise for not solely fans and shoppers, however a common B2B neighborhood as properly.
CT: What worth do you see an immersive expertise bringing to each your business and the world at giant?
MB: In essence, the evolution of 2D Web2 at the moment to the Web3 3D immersive expertise of tomorrow will remodel and outline how we work together, transact, function and finally grow to be productive in a digital atmosphere that can in some ways transcend our bodily world’s Web2 capabilities at the moment.
CT: What verticals do you see the metaverse having an impression on?
MB: The metaverse is a strong device that may deal with a variety of verticals. One instance of that is within the realm of branding and promoting. Through the use of a metaverse platform, companies can create a 360-degree immersive expertise for shoppers. This enables them to work together with companies, providers and merchandise in a extra partaking, interactive method. This may be particularly useful for B2B and business-to-consumer (B2C) corporations trying to join with their viewers in new, modern methods.
One other vertical that may be addressed by the metaverse is the actual property business. By using digital land and property gross sales, shoppers can buy and lease property in a digital atmosphere. Moreover, digital options resembling purchasing malls, shop-in-shop ideas and architectural options could be created to reinforce this expertise. These options open up a world of prospects for builders and actual property corporations to create new, thrilling tasks that may be loved by shoppers in a digital world.
CT: Are you able to present a real-world use case to reveal how these verticals could also be utilized?
MB: Hashish carried damaging penalties for anybody rising, promoting and distributing the product.
That is the place I stumbled upon a real-world resolution to a real-world drawback. What if I might create an area the place you would promote, make it potential to transact (with a local token) for a cannabis-related product and ship it, multi functional place? This was exceptional within the hashish neighborhood.
CT: What’s your imaginative and prescient for the hashish business?
MB: Creating the world’s first hashish metaverse, pioneering hashish product advertising and marketing, manufacturing and merchandising with an modern blockchain cost system. Probably unlocking and empowering cultivators, growers, testing labs, producers, wholesalers, retailers, medical dispensaries and consumption lounges with the flexibility to scale and monetize their manufacturers whereas straight addressing the prevailing gaps within the hashish business.
Cannaland revolutionizes the worldwide hashish business by connecting each aspect of the hashish and hemp communities in a digital good metropolis.
CT: What can customers count on from the world’s first cannabis-themed metaverse?
MB: Surrounding the patron with companies, providers, merchandise and different interesting digital way of life objects, the metaverse encourages participation and transactions. The Cannaland platform gives digital land and property gross sales, together with buying and leasing property, and the creation of purchasing malls and shop-in-shop choices, whereas additionally offering digital architectural options for purchasers. It has a cellular app for the straightforward buy/lease of land and its native token, in addition to a recreation app that permits customers to “play-to-earn” and “play-to-learn.”
Schooling is one other key focus for Cannaland, which gives Cannalearn, an area for collaboration with larger instructional amenities, universities, docs and researchers to check, publish and retailer related details about hashish. They hope to coach governments, authorities and universities about hashish and the business, reasonably than punish those that partake in it.
By way of leisure, Cannaland gives a wide range of choices resembling music concert events, sports activities occasions, consumption lounges, edible occasions, interactive motion pictures, storytelling and socializing within the metaverse. It additionally gives metaverse tourism, with Cannaland digital actuality hashish cities changing into vacationer locations within the metaverse. This consists of well-known hashish landmarks resembling Freetown Christiania in Denmark, Netherlands’ greatest espresso retailers, Jamaica’s 4’20 Senty, MoBay Weed Run and Uruguay — the world’s pioneering hashish nation.
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