Each profitable musician carves a singular path into the medium. For LATASHÁ, it was by poetry slams and cyphers. Her pure affinity for wordplay and expression ultimately led her down the trail of changing into an unbiased musician equally versed in singer/songwriter stylings and hip-hop. In our newest episode of Behind The Drop, we sat down with LATASHÁ for an inside look on her rise as one in all Web3’s most notable younger artists.
LATASHÁ’s journey into Web3 started as soon as she realized one thing was up with the music trade. Because of her “mini regulation diploma,” as she described in an interview with nft now, she realized that the contracts report labels entice artists to signal aren’t so artist-friendly. Thus started her profession as an unbiased musician who opened for hip-hop legends like Q-Tip, up to date figures like Huge Sean, and lots of extra. “I wish to show that labels are gonna simply change into companies. They’re gonna present up as advertising groups and provides us actual issues that we want as a substitute of [locking us into predatory deals,]” she stated.
After reducing her tooth as an unbiased musician, it seems she’d but to find the instruments wanted to go absolutely unbiased. The important thing to those lies inside Web3 — particularly, NFTs powered by blockchain expertise. “All of the occasions that somebody informed me that my sweat fairness didn’t equate, this was displaying me that it did. And I deserved it,” she stated. Because of the profitable launch of her music video for GOGO WYNE, the artist earned simply as a lot in a single summer time as she usually would by way of a conventional report deal. In fact, this was all because of NFTs.
By promoting her music and artwork as non-fungible tokens, LATASHÁ set her artistic visions free from the stifling energies current in report labels, and rediscovered herself as an artist. “Web3 has fully shifted my existence,” she stated. “After I obtained right here, I felt like one thing was therapeutic for me. We’re discovering wellness for artists once more.”
Ultimately, her presence within the NFT panorama landed her a place as Zora’s head of group in early 2021. Furthering the corporate’s objectives of serving to artists acquire entry to the instruments and information they’d want to interrupt into the NFT area, LATASHÁ ultimately began the Zoratopia URL webinar sequence. Because of the sequence’ huge success and heat reception from its attendees, Zoratopia hosted an IRL occasion at NFT NYC 2022 that doubled as a celebration of variety within the NFT area. “I need individuals to see the variety that’s actually in [Web3] and profitable very nicely. We’re disrupting one thing essential proper now,” she stated.