The metaverse platform Terra Virtua has simply introduced it’s rebranding as Virtua. The rebrand comes within the wake of the upcoming launch of its digital metaverse, which it has been growing since 2017.
In regards to the rebrand
In 2017, Terra Virtua showcased its metaverse idea at a screening of “Prepared Participant One.” Nonetheless, since metaverses weren’t as standard as they’re now, the corporate shifted its focus to a curated NFT market. By way of {the marketplace}, it offered premium 3D animated digital property, in addition to a set of interactive digital environments
Terra Virtua has labored with a number of the largest names in leisure and sports activities. These embrace names like Paramount, Dynamite Leisure and the Hero ISL. It labored hand in hand with these firms to create digital collectibles and their very own NFT characters.
The corporate is now rebranding to lastly launch its metaverse, with Part 1 launching in July 2022. As well as, Virtua Studios, the corporate’s sport improvement arm, is already actively growing its personal vary of metaverse-focused video games.
A shiny future for Virtua
Based on the metaverse firm’s CEO Jawad Ashraf: “The rebrand introduced at present will roll out over the approaching months, and could be very a lot a metamorphosis interval for us. Dropping Terra and changing into Virtua comes at a time when we have now transitioned our focus again to launching our digital universe. We’ve been engaged on our metaverse for 5 years, and we’re extremely excited that we are able to now start to point out our imaginative and prescient to the world.”
Along with this rebrand, Virtua has additionally joined becoming a member of Williams Racing as their official metaverse companion. Because of the metaverse firm, the British racing firm has efficiently joined web3.