“Micro-videos” have taken the world by storm — with brief, viral clips grabbing the eye of right now’s youngsters and forming the subsequent era of social media.
However there’s one platform that had pioneered this idea a lot sooner than the likes of TikTok, Instagram and YouTube — and even Vine.
Coub launched within the spring of 2012, and the premise is easy: Every video is as much as 10 seconds lengthy and performs on a loop with a full-length audio monitor or music, permitting to kind distinctive audio-visual mashups. The clips are generally known as “coubs.”
Now, contemporary from celebrating its tenth anniversary, the social community is entering into the world of Web3 with a brand-new strategy to monetization.
As a part of the transition, Coub plans to give attention to “watch-to-earn” — unlocking new alternatives for creators and viewers — full with a built-in nonfungible token (NFT) market.
With over 11 million month-to-month customers as of Might 2022 and greater than 105 million energetic contributors every year, the platform goals to construct on these sturdy foundations, empower its devoted group, and usher within the subsequent era of social media.
Why now?
Coub says its strategy to video represents a “really modern and impactful multimedia format,” packing as a lot content material and substance as doable right into a microscopic 10-second timeframe. Given how right now’s web customers, together with Era Z, are centered on immediate non-verbal communication, this couldn’t be extra well timed.
The web site claims to supply a brand new imaginative and prescient for media content material platforms which can be suited to the “possession period” as Coub describes right now’s social media panorama. In addition to a brand new breed of Web3 companies monetized for viewers and creators alike, creatives can take pleasure in direct, peer-to-peer interactions with their viewers by means of NFTs, decentralized apps and a “watch-to-earn” strategy.
Coub.com intends to take this evolution additional and broaden the idea — empowering the group to manage each facet of the platform’s future, from the forms of content material obtainable to the best way rewards are distributed inside the ecosystem.
How will it work?
All Coub customers will take part in “watch-to-earn” by default, accumulating rewards for his or her ordinary each day actions on the platform: views, likes, feedback and reposts. And, in fact, the creators importing “coubs” shall be compensated for all these interactions with their content material.
Whereas hopping on board is easy, there are many enjoyable prospects for extra engaged customers. Viewers and creators will progress from stage to stage, rising rewards by watching extra coubs, unlocking achievements, and accumulating customized statuses. From each day challenges and treasure hunts for “hidden gems” to cutting-edge contests, there’s a lot to maintain the group busy.
There may be, in fact, an finish aim. Customers will be capable of alternate accrued rewards and spend them in varied methods on the platform, reminiscent of buying NFTs of their favourite movies. Collectors could have a large library of high-quality content material to select from — a treasure trove of viral movies that includes basic web memes, modern artwork, anime, gaming and extra. That locations the platform in stark distinction with many upcoming NFT artwork marketplaces, dominated by AI-generated profile image collections with “pre-programmed shortage” and novice graphics with little rhyme or cause behind the asking worth.
And in an fascinating twist, potential consumers will be capable of scrutinize the recognition and viral potential of a tokenized video by means of open, clear statistics on Coub.com, which means it’s doable to forecast how they may carry out.
Mechanisms are additionally in place to guard the standard of the NFT market. A list charge is required to unlock rewards era, whereas a community-driven validator community will assist defend the web site from spam, reuploads and undesirable content material.
#Crypto
A brand new staff has been driving the corporate’s improvement since April 2022. After months of rigorous analysis and evaluation of obtainable blockchain options, Coub.com has been fully revamped from a standard streaming service to a cutting-edge Web3 app that’s already in energetic beta testing. One of many business’s main blockchain safety audit companies is at present analyzing Coub’s infrastructure, and the platform says it’ll be able to deal with the wave of customers dashing to hop on board and be a part of the newest watch-to-earn craze.
The mission says a very decentralized, blockchain-driven structure is at its core, with customers given entry to safe, noncustodial wallets to retailer their NFTs and watch-to-earn rewards. Finally, the aim is to supply a seamless, easy expertise that’s straightforward for everybody to entry — even those that aren’t all too accustomed to how crypto works. Coub believes this strategy gained’t have an effect on buyer retention or deter new customers, and as an alternative, it’ll flatten the training curve for informal customers eager to embrace on-chain digital belongings.
Wanting forward, the positioning’s NFT market is ready to launch within the third quarter of 2022 together with a beta model of its watch-to-earn monetization mannequin. A brand new #Crypto video class can be going to launch, which means we may see much more crypto-centric content material popping up on the positioning.
A world community of social influencers shall be established by means of an envoy program. Plus, there shall be a contemporary model of Coub.com for customers to take pleasure in and an awards ceremony in celebration of the positioning’s most sensible creators.
Given how coubs might be embedded on all main social networks, these movies may very well be coming to a chat close to you very quickly.
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