Coca-Cola Serbia is partnering with Solana NFT platform SolSea to current a novel NFT expertise on the Exit Festival in Novi Unhappy, Serbia by way of July 9. On the coronary heart of this collaboration lies the Magic Mirror activation from NFT infrastructure protocol All.Artwork. This digital set up, which shall be positioned within the Coca-Cola Serbia zone on the pageant, guarantees to rework how attendees work together with manufacturers and merchandise.
The Magic Mirror and extra
As a participant stands in entrance of the Magic Mirror, they’re nearly wearing a random choice of merchandise in real-time 3D. Capturing this second is so simple as scanning a QR code, creating an instantly-shareable memento from the pageant.
Nevertheless, this fusion of know-how and engagement goes past the Magic Mirror. Leveraging the capabilities of Solana’s SolSea and the All.Artwork, the trio has curated an unique assortment of Coca-Cola-branded merchandise that provides to the pageant’s attract. This consists of 3D fashions of short-sleeved and sleeveless shirts and, most notably, a batch of 100 exclusive hoodies paired with corresponding NFTs.
This isn’t Coca-Cola’s first foray into NFTs. The beverage large has used Pride Month NFTs to generate charitable funds, in addition to launch a set of NFTs for the 2022 FIFA World Cup in Qatar. Equally, they partnered with NFT platform OpenSea to generate funds to help Special Olympics International.
Coca-Cola Serbia goals to each capitalize on and develop on the bigger model’s NFT choices. By doing so, they might pave the best way for different regional arms of main firms to offer progressive experiences for purchasers who won’t have the ability to entry related perks every other method.