Copenhagen Vogue Week, Scandinavia’s premier vogue occasion, has teamed up with the luxurious cell fashion recreation, Drest, which can enable customers to have their very own little bit of enjoyable by styling avatars and assembling streetwear outfits, all inside Drest’s digital area.
From August 7 to August 12, customers can interact in day by day in-game challenges that evoke the ambiance of the entrance row at runway exhibits and seize the essence of famend road fashion photographers akin to Phil Oh and Tommy Ton.
The collaboration isn’t just a nod to immersive digital vogue, but in addition a celebration of Nordic manufacturers, together with Ganni, Stay, Cecilie Bahnsen, and Stine Goya. These manufacturers might be showcased towards the backdrop of iconic Danish locales, integrating model narratives with the wealthy tapestry of Denmark’s cultural landmarks.
Launched in 2019, Drest performs host to over 260 luxurious manufacturers, together with vogue powerhouses like Gucci, Prada, and Burberry. These partnerships are facilitated by means of on-line retailer Farfetch and direct model associations.
“Lately, Copenhagen Vogue Week has established itself as one of the enjoyable, energetic and playful showcases internationally,” stated Drest founder and CEO Lucy Yeomans.
Previous to Drest, Yeomans served as editor-in-chief at Internet-a-Porter journal Porter and Harper’s Bazaar UK.
She additionally remarked on the sustainability ethos of those showcased manufacturers, a component that permits for customers to higher uncover “purpose-led manufacturers.”
The sport’s challenges are rooted in real-world occasions and luxurious manufacturers, permitting gamers to fashion a mannequin avatar. As soon as a problem is accomplished, the neighborhood votes on the ultimate look. Digital wearables throughout the recreation may be acquired without spending a dime, earned, or bought.
$19M Funding Spherical
In June, Drest introduced its funding spherical of $19.1 million, bringing its whole funding to $38.2 million.
Presently, Drest operates exterior of immediately’s Web3 framework. Nonetheless, it shared that the newly raised capital is already earmarked for the event of a “metaverse-enabled” model of the present product. Gamers would have the ability to have enhanced social interactions throughout the recreation and plenty of moreover branded challenges designed to raise the participant expertise.
Drest’s trajectory additionally contains capitalizing on its “250% year-on-year person base progress.” The corporate is exploring extra video games throughout the Web3 and way of life domains, with analysis and growth initiatives slated for the following 18 months.
The corporate beforehand collaborated with the Oetker Assortment luxurious hospitality group, which included iconic lodge areas just like the Eden Rock at Saint Barths and Le Bristol Paris. Each areas had been built-in into Drest’s in-game vogue challenges. In March, Drest and Le Bristol debuted their NFT assortment, Le Bristol Unlocked.