Welcome again to Now Runway, the place we report back to you from the frontlines of the digital trend and luxurious revolution. 9DCC, the digital trend home from gmoney and streetwear pioneer Jeff Staple tease out a networked product to be revealed at Paris Trend Week. DRAUP and Nicolas Sassoon give us this week’s extra reasonably priced collector’s merchandise: an augmented actuality cape accessible completely on Zora.
Learn on to see what luxurious merchandise Louis Vuitton might allow you to buy for €39,000, learn how to be part of the rapidly rising cult of P00LS to search out probably the most coveted sneakers, and what else you missed this week.
Louis Vuitton made a serious announcement with the introduction of the VIA Treasure Trunk NFT assortment. In keeping with their press release, the trunk is “designed for many who search to journey by way of new goals and new realities, and accumulate distinctive creations alongside the way in which.”
A devoted web page on Louis Vuitton’s web site permits customers to register for the chance to accumulate one of many restricted and unique VIA Treasure Trunks, priced at €39,000 (approx. $41,000). These trunks will function gateways into Louis Vuitton’s world, unveiling new, restricted merchandise and experiences by way of immersive drops that will likely be launched periodically all year long.
The VIA Treasure Trunks are Soulbound, making certain distinctive and lasting possession. The world of VIA will open up surprise by way of a steady sequence of digital keys, enabling Treasure Trunk house owners to entry beforehand unseen Maison collectibles. Every collectible is revealed by way of the Treasure Trunk in a digital format, accompanied by unique entry to a bodily counterpart. The primary key will likely be accessible a couple of weeks after the Digital Trunk launch.
The VIA Treasure Trunk is out there on the Louis Vuitton website in the US, Canada, France, United Kingdom, Germany, Japan, and Australia.
P00LS, a Web3 group developer, launched a partnership with famend sneaker collector Drakula de la Grasa to grant P00LS’ token ($00) holders unique entry to a number of the rarest and most sought-after sneakers. This partnership is an extension of P00LS’ cultural rewards initiative, which gives $00 holders with unparalleled entry to distinctive cultural experiences whereas selling the exploration of rising artists and types.
For the primary time ever, Drakula de la Grasa, a infamous sneaker collector, influencer, and founding father of Loteria de la Leche and Retro Kicks NYC, is providing his distinctive assortment of uncommon sneakers to a Web3 group. Beginning with pairs of Travis Scott Air Jordan Low OG “Olive,” de la Grasa will periodically reserve a restricted variety of the world’s rarest sneakers completely for $00 token holders.
To take part within the sale, prospects should maintain a selected amount of $00 tokens, connect with zeroze.ro – the web site internet hosting all perks for $00 holders – buy a raffle ticket and be part of the raffle a couple of days later (directions will likely be shared on P00LS’ social media channels).
This system operates equally to a points-based system, with its worth rooted in enhanced cultural entry. Customers can accumulate $00 tokens by buying them on main crypto exchanges like Coinbase or KuCoin or incomes them totally free on the P00LS platform by way of actions resembling finishing quizzes, shopping for NFTs, scanning QR codes, and collaborating in different quests. The extra tokens people possess, the larger their entry to unique occasions and experiences.
Cult & Rain
This week, Cult & Rain introduced Cultr Pad, a digital house station located inside its metaverse, Cultr World. Constructing on final 12 months’s Cultr World launch, the Web3-based luxurious trend model introduced the subsequent layer of the immersive and gamified metaverse Lounge and Store, providing a digital e-commerce store.
Every Cult & Rain NFT holder (GENESIS, DROP 001, and DROP 002) will achieve unique entry to their personalised Cultr Pad as a part of the utility related to every NFT. Whereas Cultr World stays accessible to most people, particular person Cultr Pads will likely be token-gated completely for holders.
Cultr Pad showcases 4 distinct and customizable areas, every catering to varied sides of the gamified metaverse expertise: Mothership (command heart), DJ Room (field seats to stay occasions), Theater (immersive streaming), and Gallery (showcase artwork and NFTs).
Upon arrival at Cultr Pad, customers can choose from an assortment of Cultr Avatars or join a Prepared Participant Me appropriate pores and skin to showcase their distinctive digital persona. Cultr Pad was designed in collaboration with Cult & Rain’s main metaverse creator, SwivelMeta. Cultr Pad plans to increase its choices with added options, a mess of custom-made features, video games, and unique digital belongings tailor-made to the rarity of every holder’s present NFT(s).
In collaboration with digital trend home The Fabricant, H&M Group-owned European retailer Weekday ventures into the realm of digital with the limited-edition Artifact 001 drop. This launch includes two digital collectibles: a hanging pair of sun shades accessible in black or white. Bodily counterparts of the glasses will likely be accessible for buy on Weekday.
“The design inspiration comes from stalactites and stalagmites; the mineral formations that take 1000’s of years to take form. It’s an thrilling conflict to convey one thing extraordinarily previous and natural right into a digital layer we’ve solely simply began to scratch. I imply who is aware of, a digital collectible would possibly outlast your common stalactite…” Alice Shulman, Design lead, Inventive Initiatives & Co-labs at Weekday shared in a press launch.
Artifact 001 is proscribed to 300 items and drops June 13 at 5 pm CET at The Fabricant’s web site.