Clothes model Lacoste opens up a brand new digital retailer and offers a novel and immersive procuring expertise. What’s extra, NFT holders get full entry! Discuss trend meets blockchain. Right here’s every part that you must know.
TL;DR
- Lacoste Digital Retailer presents a novel procuring expertise, combining trend and blockchain know-how. Additionally, NFT holders get unique entry to this digital storefront.
- Discover the digital boutique by means of Lacoste’s iconic crocodile’s mouth and luxuriate in a reasonably pool space overlooking the seashore.
- Fortunate UNDW3 token holders can unlock an underwater VIP house with a limited-edition UNDW3 attire assortment, full with NFTs and augmented actuality options. Have interaction in an thrilling scavenger hunt recreation and earn rewards by means of interactive trend challenges within the gated group platform.

Lacoste’s Digital Retailer Grants Perks For NFT Holders
Lacoste Digital Retailer is altering the procuring expertise with a fusion of blockchain and elegance! This summer time, Lacoste revealed its new digital storefront. Thus, offering a procuring expertise that mixes one of the best of conventional retail with options solely for NFT holders.
Teaming up with Emperia, Lacoste’s new digital retailer guarantees a novel procuring journey. The expertise begins as you step by means of the crocodile’s mouth, main you to a tiled boutique. Then, take the elevator as much as a reasonably outside pool space overlooking a sandy seashore. It’s like a trend dreamland!
Furthermore, put together to indulge within the newest summer time attire assortment available for purchase, whereas additionally embarking on an thrilling crocodile-themed scavenger hunt recreation. What’s extra, fortunate holders of Lacoste’s UNDW3 tokens on Ethereum achieve entry to a VIP house, exhibiting a limited-edition UNDW3 attire assortment co-created by Lacoste’s UNDW3 group members in March.
Moreover, each bit of the gathering comes with its digital twin within the type of an NFT, creating a novel and collectible trend expertise. To unlock the augmented actuality (AR) characteristic, merely scan the QR code connected to your garment. Don’t overlook to participate in an additional stage of the scavenger hunt recreation, providing thrilling prizes each week throughout the summer-long activation within the member house.
Lacoste’s UNDW3 loyalty program has additionally advanced, providing dynamic tokens and a gated group platform since 2022. Members now have interaction in trend challenges, collaborating carefully with Lacoste’s bodily studio and leveraging 3D and AI-based instruments to earn factors. The very best scorers stand an opportunity to win unbelievable rewards, from an thrilling week in Paris with Lacoste to representing the UNDW3 group in fascinating social media campaigns.
Trend x Blockchain
So, gear up for a unprecedented trend revolution as you step into the Lacoste Digital Retailer. This distinctive procuring expertise is a seamless mix of trend, know-how, and blockchain, a deal with for each fashionista on the market! Completely satisfied procuring!