Almost 93 years after its creation, Louis Vuitton’s iconic Speedy bag has been reimagined as the posh trend home announced the Speedy 40 VIA on July 17. The bag, which was designed in collaboration with Pharrell, is presently claimable as a digital collectible, with the bodily model set to be launched in January 2024. As a part of LV’s first VIA journey, the Speedy 40 VIA is barely obtainable to Treasure Trunk NFT holders, the style model’s entry token that dropped in June.
Pharrell makes his mark
Pharrell Williams, the model’s Males’s Inventive Director, has been working with the corporate since he returned to the luxury fashion house in February after his collaborations with Louis Vuitton in 2004 and 2008. Spanning throughout the model’s most recognizable kinds, the Speedy has been described as one of many model’s “most coveted” choices, in line with Vogue.
Impressed by the journey revolution and the shortly evolving life of the early twentieth century, the Speedy initially glided by the identify “the Specific,” capturing the eye of Audrey Hepburn within the Nineteen Sixties after her particular request for a smaller model of the bag (dubbed the Speedy 25). From Hepburn to as we speak’s celebrities, together with Paris Hilton, Nicole Richie, Lindsay Lohan, Rihanna, and Dua Lipa, the Speedy has naturally discovered its means into increasingly high-profile wardrobes.
VIA serves as Louis Vuitton’s new artistic technique and enterprise into Web3, with the VIA Treasure Trunk representing its first foray into the digital realm that goals to redefine luxurious journey via its token-accessible gateway that blends its iconic historical past and product line with as we speak’s digital tradition.
The corporate’s Treasure Trunk debuted on June 8 and carried a hefty price ticket of €39,000 (approx. $43,780 as of the time of publication), which additionally got here with a bodily twin that was restricted to a number of hundred items. Treasure Trunk homeowners could have the chance to buy digital keys that grant them entry to future “phygital” Louis Vuitton NFT collections that invoke a complicated palette for luxurious journey and trend.
Since Williams’ look on LV’s runway present throughout Paris Fashion Week Spring/Summer 2024 in June, the style mogul and cultural icon has been repeatedly noticed along with his unmissable vibrant yellow Speedy bag that comes with a staggering $1 million price ticket.
Editor’s be aware: This text was written by an nft now workers member in collaboration with OpenAI’s GPT-4.