Music icon and enterprise mogul Snoop Dogg has taken yet one more important stride in increasing his blockchain-based ecosystem with the launch of the Snoop Dogg Passport Series. Whereas many in Web3 music have continued to hunt new methods to interrupt floor, this newest digital innovation gives followers with a singular alternative to accompany a top-tier rapper on a headlining tour beginning July 7.
Described as a “first-ever evolving tour collectible,” the Snoop Dogg Passport Collection seeks to increase the utility of reside music fandom by granting its holders an array of unique content material and alternatives. From having access to behind-the-scenes footage to particular merchandise, curated playlists, and precedence occasion ticketing, passport collectors will expertise Snoop’s world like by no means earlier than.
A pioneering transfer within the trade, the NFT sequence goals to take fan engagement to a brand new degree by leveraging the options of blockchain know-how. This, after all, shouldn’t be Snoop Dogg’s first foray into NFTs, because the rapper has remained significantly lively within the area over time, even changing into a outstanding determine within the improvement and endorsement of many NFTs and crypto-related ventures.
Notably, the Snoop Dogg Passport Collection was conceived as a collaboration between Denver-based NFT improvement studio Transient Labs and expertise company WME. Though the complete provide of the passport has not been introduced, every NFT is on the market for roughly $42 or 0.025 ETH by way of NFT cost processor Crossmint or transacting with a crypto pockets.
Including to the exclusivity of the Passport Collection, Snoop is introducing Snoop Selects, a curated assortment of NFT paintings from chosen artists, together with outstanding names resembling Coldie, Terrell Jones, and Alien Queen. This digital paintings assortment will probably be airdropped to all Passport holders come July 7.
— Transient Labs (@TransientLabs) June 13, 2023
Snoop Dogg expressed his imaginative and prescient for the Passport Collection in a press release, stating, “With the Passport sequence, I may give my followers the chance to journey the world with me – nobody’s ever performed that. I’ve at all times been a pioneer, and digital merch is a part of the long run. I’m hoping different artists can see what I’m doing and proceed to innovate on their very own.”
Within the spirit of pushing the Web3 music area ahead, this pioneering effort certainly signifies a shift in how artists work together with followers within the digital age. Though Snoop’s Passport Collection is considered one of many blockchain-powered fandom ventures making a splash, its distinctive nature could assist set up a brand new paradigm for different artists and reside acts to observe.
Editor’s notice: This text was written by an nft now workers member in collaboration with OpenAI’s GPT-4.