NFT
Solana-based non-fungible token (NFT) assortment Okay Bears mentioned Tuesday it is teaming up with international well being group (RED) to boost funds to struggle AIDS and international well being injustices.
The 2 entities are collaborating on a merchandise assortment, using the mental property (IP) of each manufacturers to launch hoodies, T-shirts and wristbands. A portion of the proceeds shall be donated to the International Fund, a company devoted to offering sources to struggle AIDS.
Peter Gould, chief communications officer at Okay Bears, mentioned in a press launch the NFT assortment is emblematic of a “tradition shift” within the area, using NFTs to energy philanthropy.
“We’re proud to collaborate with (RED) and construct on our shared historical past of utilizing merchandise and digital collectables to fight crucial human rights problems with our time,” mentioned Gould.
Greg Sheps, head of enterprise of improvement at (RED), mentioned he views on-chain artwork as an progressive automobile to fundraise.
“If we wish to finish the specter of AIDS, we should assume outdoors the field, meet customers the place they’re, and create new and thrilling collaborations that generate extra money and extra warmth to struggle AIDS and the injustices that allow the pandemics to thrive,” mentioned Sheps. “(RED) is thrilled to proceed our foray into the digital artwork area by collaborating with Okay Bears to drive life-saving testing, remedy and care to those that want it most.”
Okay Bears has been working to develop its IP into partnerships and real-world experiences. In July, the gathering inked a partnership with leisure firm IMG to roll out new merchandise for the gathering.
In line with information from NFT market Magic Eden, Okay Bears is among the many high Solana-based tasks on its platform. On the time of writing, it has a flooring value of 77.5 SOL, or about $1,900, with a buying and selling quantity of three.1 million SOL, or $76.3 million.