Sony Sports activities, by its subsidiary Hawk-Eye Improvements, has struck a serious take care of blockchain-focused agency NFT Applied sciences Inc. to carry reside sports activities knowledge to the fast-growing sports activities NFT market.
In a press announcement right now, Wednesday 3 August, NFT Tech mentioned the partnership builds on its pioneering effort on the Australian Open, the place the platform’s historic AO Artball helped catapult the world of NFTs to mainstream sports activities.
For Sony, the main tech firm in Japan, the collaboration continues its latest exploration throughout the blockchain area and can see the deployment of its groundbreaking Hawk-Eye Improvements know-how to the good thing about followers.
NFTs and the rising fantasy sports activities ecosystem
Progress throughout fantasy sports activities has seen annual figures of over 60 million gamers, and is estimated to increase even additional with the assistance of latest technological developments. NFTs, which add decentralised possession and different facets of digital property is likely one of the new mechanisms.
And as followers discover new methods to have interaction and reap rewards from their favorite sports activities and leisure, fantasy sports activities suppliers are additionally seeing new income streams.
Hawk-Eye, whose know-how is utilized in over 20 totally different sports activities, and NFT Tech’s Web3-focused developments might provide the inspiration that sees much more folks get into the Sports activities NFTs ecosystem.
Adam De Cata, CEO if NFT Tech commented:
Sport Leagues worldwide are consistently on the lookout for methods to extend viewership and join deeper with followers. Fantasy sports activities is extraordinarily widespread and acts as an enormous viewership improve, encouraging the center section of followers to remain engaged throughout the common season. We’re excited to be joined by Sony as we pioneer distinctive blockchain use circumstances for the sporting and leisure trade.”